Creative/Art Director
To promote safe firearm storage and help prevent suicides, we worked with the Ad Council and nonprofit Brady: United Against Gun Violence to devise a campaign that cast light on a difficult and rarely discussed subject: the issue of gun suicide in America.
According to the U.S. Centers for Disease Control and Prevention, 61 percent of all gun deaths in America are suicides. That's more than homicides and unintentional shootings combined. Last year, more than 23,000 Americans died by firearms suicide (about 60 every day).