Creative/Art Director
I had the opportunity to work with some tremendously talented designers to help flesh out the brand identity for One Hotels.
"Every 1 is different.” All inspired by the nature of their location (indigenous and cultural), we created a flexible identity, visual world and tone of voice inspired by each hotel's unique location along with comprehensive guidelines, a brand book and collateral (marketing, internal, etc). We also partnered with digital agency Possible for art direction of the brand’s website as well as the creation and curation of online content.