Creative/Art Director
In the week leading up to Halloween, Sour Patch Kids released a catalog of really, really small costumes for real Sour Patch Kids on their Facebook page. For the first time, fans were able to cut, glue and swear together costumes for their favorite candy. In total, four collections were released, Terrible Handouts, Eye Candy, Struggling Professionals and Last Minute.
The campaign received thousands of likes, shares and comments. It helped push Sour Patch Kids over 4 million Facebook fans and wasted countless hours of their valuable time.